Scope
Print Design, Event Assets, Social Media
Client
Dyson
Year
[2025]
Industry
Beauty
Dyson opened the Beauty Studio in Paris, an immersive pop-up dedicated to their haircare technology. I designed everything you'd see there, from the window you notice from the pavement to the informative cards presenting each object.
Context
Working inside a brand system as controlled as Dyson's is its own kind of constraint. Everything had to be unmistakably Dyson and still be loud enough to stop someone on a busy street, across six types of asset and three families of format, spatial, print and digital.
Approach
I started with the street, designing window posters and environmental graphics scaled for visibility from a distance. The same logic then carried into everything guests touch, invitations, stickers and fly-posting around the city.
And every asset was adapted for social, same visual temperature and same hierarchy, just a different format.
Outcome
The system stretched across all formats, and every asset was print ready for the event under real time pressure.
