Context

The brief asked for something people would actually remember, mobile-first, built on celebration and sharing, and it had to collect user data along the way. That last part is usually where these things fall apart, because a form in the middle of a brand experience kills whatever mood you just built. So the idea was to fold the data into the ritual instead of interrupting it.

Approach

I pulled three worlds out of the packaging artwork, Celebration, Nature and Terroir, each with its own atmosphere and its own swipe to get there.

The cork runs through all of them as a single recognisable object carrying you from one to the next, which keeps the whole thing feeling like one brand rather than three moodboards.

Then I mapped the full flow, eight states from the age gate to the moment you seal a message and send it, with the age gate and the geolocation sitting at the entrance so the data arrives without anyone filling in a form.

Outcome

Pitching a house that has been refining itself for nearly 300 years means the concept has to feel real before it exists. Sound, motion, texture, all of it counts and none of it can look approximate. This one was an exercise in what luxury feels like when it moves.