Context

Singulart had never existed in print before, so there were no editorial rules to start from. Everything the brand had built until then was made for screen. The magazine ran to 70+ pages, in two languages at the same time, with work from dozens of artists across completely different styles and formats.

Approach

I set the editorial direction first, the grid, the typography, the image treatment and the rhythm from one spread to the next. Then I built the layout system around each coexisting language, which was the most important challenge, since they each have their own prose length. Finally, I art directed the image selection and treatment across all the artists, until the overall look and feel felt coherent and representative of the Singulart brand.

Outcome

Two bilingual magazines (FR + JA & EN + DE), 15,000 copies, sent to collectors in more than 100 countries, working as sole Artistic Director on both. It was the first time Singulart existed in the physical world, so it had to work on a coffee table as much as in a press kit. The project was renewed for a second edition 6 months later.